Privacy Policy

Effective Date: May 5, 2025

Underwood & Lyle (“Company,” “we,” or “us”) respects the privacy of our customers and online visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including book and video purchases, user accounts, and other features associated with our publishing business.

1. Information We Collect

We may collect and process the following types of personal data:

Account Registration Data: Email address, username, password, country of residence.
Transaction & Payment Data: Name, billing address, credit card details, and transaction history (processed through WooCommerce and its payment gateways).
Website Usage Data: IP address, browser type, pages viewed, access times, referring URLs, and clickstream behavior.
Device Data: Operating system, device type, browser type and version.
Cookies and Tracking: Standard cookies and tracking technologies (pixels, tags, web beacons) are used to support site functionality and marketing. See Section 5.

We use WordPress and WooCommerce to manage this website and its e-commerce functionality. Data collected through these platforms is processed in accordance with their privacy practices.

2. How We Use Your Data

We process your information to:

Provide access to purchased products and manage your account
Fulfill orders and process payments
Communicate with you about your account or transactions
Improve website performance, products, and services
Send updates or marketing communications (if you opt in)
Monitor for fraud and enforce our terms of use

We do not use social logins and do not operate user forums.

3. Cookies and Analytics

We use Google Analytics to help analyze website use. Google Analytics uses cookies to collect data such as IP addresses, browser types, and pages visited. This information is stored in the United States and used to provide insights about how our site is used.

You can opt out of Google Analytics by adjusting your browser settings or using Google’s browser add-on.

4. Data Retention

We retain your personal data:

As long as necessary for legitimate business purposes (e.g. providing access to purchases)
For legal or regulatory obligations (e.g. tax or accounting laws)
Until your account is deleted, after which your data will be either deleted or anonymized unless legal retention is required

5. Data Sharing

We may share your personal information with:

Service providers (e.g. payment processors, cloud hosting, analytics)
Our internal team for business operations
Legal authorities if required by law
Third-party logistics or customer service partners strictly for the purpose of fulfilling services

We do not sell your personal data.

6. Data Security

We use reasonable physical, technical, and administrative safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction.

7. Your Rights

You may:

Access or update your account details
Request deletion of your account and associated data
Opt out of marketing emails at any time by clicking “unsubscribe”

You may contact us at the address below to exercise your rights. Please note that we may require verification before proceeding with your request.

8. Notice to California Residents

Under the California Consumer Privacy Act (CCPA), California residents may:

Request access to the personal data we collect
Request deletion of personal data (with certain exceptions)
Opt out of the sale of personal data (we do not sell data)

To make a request, please contact: [email protected]

9. Children’s Privacy

This website is not intended for use by children under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us for deletion.

10. International Visitors

Our services are intended for U.S.-based users. While we do not actively market to users in the European Union, those who access our services may still be entitled to certain privacy rights under GDPR. We process such data only to the extent required and in line with best practices.

We do not rely on the invalidated Privacy Shield Framework.

11. Changes to This Policy

We may update this policy at any time. Changes will be posted on this page with a revised effective date. Continued use of our services constitutes acceptance of the revised policy.

12. Contact Us

Underwood & Lyle
Email: [email protected]
Attention: Privacy Officer